3. The investigation of the SERPs.
Search results pages (SERPs) today are filled with different types of content in addition to traditional web links such as video, news, maps, images and purchasing information, Bunn said. Therefore, companies must first find out what kind of results tend to show up with your target keywords.
2. Keyword all.
Ng explained that in addition to the current text, other features on the site, such as names and image URL links should also reflect the content using keywords that users are likely to use during the search.
1. Do not use the flash to save key content.
Search engines can not read Flash, said Ng. Therefore, despite the fact that Flash can be optimized for search, devoting resources to do this is "usually not worth the effort," he said. Flash can be used to create animations located around the site, but not to maintain the core content of the site, she said.
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